Cold calling the old way is a painful struggle. Change Your Mental Objective Before You Make the Call. If you’re like most people who make cold calls, you’re hoping to make a sale — or at least an appointment — before you even pick up the phone. The problem is, the people you call somehow always pick up on your mindset immediately.
But you can make it a productive and positive experience by changing your mindset and cold calling the new way.
To show you what I mean, here are 7 cold calling ideas