Marketing: Email Marketing Strategy

Internet marketing covers a lot of different areas. From website design to search engine optimization, online marketing is necessary to have a successful business on the internet. One of the most important aspects of it is having a solid email marketing strategy.

Perhaps you are already doing some email marketing. If so, then you are far ahead of all of the businesses who don’t do it. Whether you do it now or not, and no matter to what degree you are doing it, having an effective email marketing strategy is absolutely vital to your business reaching its full profit potential.

Email is one of the most basic things computer users use on a regular basis. This means even if they don’t do much else, they at least know how to check their email. To be sure, there are a lot of people that get connected just so they can send and receive email. Being able to tap into that is key to internet marketing.

So, the question then becomes what makes a successful email marketing strategy. In short, it’s getting people to agree to receive messages from you on a regular basis. The reason that this is so important is that it gives you a captive audience to market to repeatedly. The people on your email list don’t have to remember to visit your website to check if you are running a special offer. Nope. All they need to do is see your message waiting for them in their in-box.

At the very least, you should get the email address of everybody that buys from you online; just make it a part of the purchase process. Current customers tend to make up the most responsive lists for future mailings. They have already bought from you, so they are more likely to buy from you again, assuming you have met their expectations.

However, you know as well as anybody that not all visitors to your site are going to buy something. In fact, it’s safe to say that the vast majority of them won’t buy anything at all when they visit your page. That’s just the way the math works out. But does that mean you should just let them go and hope they come back in a buying mood some other time? Of course not! And that’s the other way an email marketing strategy can improve the bottom line of your business.

Give non-buyers a reason to sign up for your email list, too. (If at all possible, have a separate list for buyers and non-buyers.) Just because they weren’t ready to buy this time, doesn’t mean they won’t be ready the next time you send out a mailing to them.

Finally, remember that every mailing you send out should provide value of some kind. You can send out informational pieces that relate to your product, or you can send out sales pieces. But offering value is absolutely necessary to having an effective email marketing strategy.


Email Video Marketing – Personal And Super Valuable

There are many ways you can use email video marketing to enhance your business. By building an email list you can build rapport with the people on your list by teaching them some skill that will help them. Once you do that, you can make the occasional recommendation for a product or service that will benefit them and they will be likely to buy.

Using video is an easy way to increase your response rate. People online are rather short of time and attention span. A good video will help grab their attention and hold on to it. If you make a series of good quality, short (3 -5 minutes) videos that will help them with some problem or issue that they have, you can gain their trust and respect and they will stay on your list for a lot longer and even buy things from you on occasion.

Make sure that your videos are easy to understand. Don’t use a lot of jargon or big words, that isn’t the way to establish yourself as an expert, it will most likely just annoy people and they will stop watching.

Instead make sure that if you do use jargon, you explain what it means. Use these videos to educate people and not just as one long sales pitch. Use emotion to create a sense of urgency so they will buy from you.

Take this example, if you are selling a diet aid you can make a short video that explains why your diet aid is better than the others. Instead of making it boring and filled with a lot of technical drug names explain that your diet aid will help them look great at the beach this summer. Or that your diet aid will allow them to get the tight hot, abs they’ve always wanted.

Use emotional words that conjure up a positive mental picture. It’s ok to mention the facts but don’t get too caught up in the technical side of things. Always include plenty of ’emotion’ words. Emotion is what makes people actually make the purchase, logic will give them a reason to justify it.

When you’re making your video, don’t worry about making it perfect or think you have to have a flashy presentation. The less you have going on the better. The video portion should only compliment the audio. Keep it simple. You want people to focus on your message and not just some flashy graphics.

Do make sure that you speak slowly and clearly when you record your audio. If it helps, make a script to follow so you won’t forget to cover any of the important points. Don’t try to sound overly professional, just be yourself. Of course, that doesn’t mean you should be stammering or stuttering but you can just act as though you’re talking to your friends. Keep it casual and easy.

Use email video marketing to provide all the people on your email list with so much valuable and helpful information that they’d never consider hitting the ‘unsubscribe’ button. Give to them what they need and they’ll return the favor by buying the products you recommend. Using video just makes the process better.


Video Email Marketing – Short And To The Point

Hey, everyone who is trying to make money online knows the saying, “the money is in the list”. To get the most out of your email marketing you should start using video email marketing. You can use videos to drive traffic to your site or offer and you can also include great, helpful videos in your email messages.

An interesting well made video will grab the viewers attention. When you get them to your website you can have another video that encourages them to sign up to your email list. A great incentive to get them to sign up is by offering them something of value, say a short course on something related to your niche.

Once they sign up you can then send them email messages, complete with videos, that will teach them a skill, or teach them how to expand on an existing skill. Doing that will really create a high perceived value.

Here are a couple tips to help you get the most out of all your video marketing efforts:

1. Grab their attention fast. People online tend to have short attention spans. Have an interesting headline, something that is controversial, or intriguing and will make them want to know the answer.

2. The next step is to answer the age old question of potential customers: what’s in it for me? Telling them how great your product or service is won’t get you too far. You need to spell out what your product or service will do for them. How can they benefit and why should they buy it?

3. The next thing you have to do is let them know why they should trust you or care what you have to say. What ‘credentials’ do you have?

4. Another thing you have to do, and it may sound mean, is to find your prospects pain and rub salt in it. I know that sounds horrible, but you have to remind them of what they need and why they need it, and it needs to hit them on an emotional level, and then you can provide them with the relief to that pain.

If you are selling a dog training guide, for example, you could remind them of the times they are missing out on spending with their dog because their dog isn’t trained. Remind them of all the missed walks on the beach or at the park simply because they can’t trust their dog to behave.

Once you’ve done that and gotten them to that emotional place, offer them a solution. Tell them that your dog training videos will cure that and they will be able to take their well behaved dog with them anywhere.

See how you ‘play on their emotions’? You remind them of their pain, using emotional words and thoughts, then you offer them a solution.

Creating a compelling video email marketing series is as easy as following the directions above. Using these tactics will help you get the most out of all the emails you send. You will have fewer ‘unsubscribes’ and you will make more sales as your list grows.


Opt In Emails Will Save Your Butt

One of the many advantages to using the internet to grow your business is the high level of automation available. No where is this automation more evident than with the use of emails to contact a large list of customers. In order to keep the email process clear of any accusations of spam you will need to use opt in emails.

When someone agrees to receive emails from you they are ‘opting in’ to your list or newsletter, that way they can’t accuse you of spamming them by sending them unsolicited emails. When they visit your website they will be encouraged to sign up to your list. In order to get them to sign up you can offer them something of value such as a free report, or a multi part mini-course. Whatever your incentive is you have to make sure it’s a good one or your visitors won’t sign up.

Once you’ve got your visitors contact information it’s vitally important for you to carefully follow through. Make sure they receive whatever you promised them and continue to provide them with quality information when you send out your follow up emails.

You can send out follow up emails as often as you like, but remember, that every time they receive an email from you there is a link at the bottom that says ‘un-subscribe’. If your emails are nothing but an obnoxious sales pitch a lot of the people on your list will be hitting the un-subscribe button and you don’t want that. So be careful that you continue to offer them something that they can benefit from and not just a sales pitch.

Of course, the whole point of gathering your website visitors name is to hopefully turn them into a buying customer. It’s estimated that up to 98% of the people who visit your website won’t make a purchase on their first visit… and they won’t ever come back. That’s why using an opt in email list is essential. To monetize your list you have two basic options: you can send out a sales message say for every 5 or so informative emails, or you can add a brief sales message as a post script to each email you send out.

Either of these methods can help you turn your email list into a virtual money machine, if you use them properly. If you use the 1 in 5 method you will be able to include a longer message, and of course, you can combine both methods.

Remember that the people on your list probably get a lot of emails every single day and you want to set yourself apart, you want to show them that the information in your emails will help them and that it’s worth their effort to open and read your emails. If you can accomplish that your emails will be the ones that get opened on a regular basis.

To build trust and rapport with your website visitors use an automated auto responder system and opt in emails. The more of your business that can be automated the more time you’ll have to do other tasks that need to be accomplished, like spend time at the beach!


Contact Email Marketing Is Effective

When you own a business, whether online or off, you know the importance of not only staying in touch with your existing customers but constantly trying find new ones. There is so much automation available online today that it can make this process much easier. One of the best tools you can use is a service that will enable you to use contact email marketing.

Having a website can be an extremely beneficial to an offline business ( and mandatory for an online business!) but the sad truth is that for the most part, people won’t visit your website more than once (of course if your website offers a lot of products or services you will likely get repeat visitors) but if your website is more of an informative format it can be tough to get people to come back.

If you have a method for capturing their contact information, such as an opt in form, you can build a very large email list. When they opt in to your list they are telling you that it’s ok for you to send them emails. This is the very best way for you to establish yourself as an expert in your field and build trust with your customers, or would be customers.

Of course, as with most things, the implementation of this method might take a little trial and error. One of the biggest mistakes many people make with their opt in list is that they don’t spend enough time contacting their customers and offering them special deal. This can be as simple as telling your customers of an upcoming sale, and make sure they know that they are getting early notice only because they are on your email list. You can also offer coupons or other incentives.

If your business is more serviced based you may want to use this method to inform your customers of any new services you are providing. The point is that this allows you a great opportunity to keep in contact with your visitors and provide them with some valuable perks and that will make them eager to open and read every email that they receive from you.

Another helpful tactic is to use your existing customer email list to find more customers and a great way to do that is to offer your existing customers an incentive to get their friends and family to become a customer too. For example, if you have an offline store you could offer everyone on your list a coupon off of the price of a purchase if they refer someone else to your store and that person signs up for your email list. There are a lot of ways you can do this but you get the point, an email list can be a wonderful way to leverage your existing customer base.

If you are willing to spend some time to build a list of customers, or potential customers, and then spend some time to keep in contact with them and build a relationship with them by offering them information and special deals just for being on your list, you will have an extremely powerful tool in building your business. Contact email marketing, when done correctly, can be like money in the bank.


Mass Email Marketing – Tips On The Right Way

Using the internet as a way to help you build your business, whether it’s an online or offline business, is an extremely cost effective technique. When it comes to mass email marketing you can literally reach hundreds of thousands of potential customers all with the click of a button and with very little overhead (just the price of your internet connection and website hosting costs).

The low cost of this type of advertisement had a downside, companies started sending out millions of messages to unsuspecting email recipients who then started complaining about spam – unsolicited bulk commercial emails.

The rocketing number of spam emails that were being sent out created a back lash from the public which eventually led to new laws to prevent the abuse of the email message system, the CAN SPAM laws. These laws basically state that you can’t send out a lot of emails to random email addresses.

In order to be in compliance with the law, and not be accused of spamming, there are a few things you need to do:

1. Your email message must have an accurate ‘from’ heading where you put in your name or the name of your company.

2. The subject line on your email must be accurate and relate to the actual content of your email.

3. As the sender you must provide an actual physical address for you or your company.

4. Make sure to clearly label your email if it contains adult content.

5. You cannot have a false header on your email.

6. You must provide a clear, and free, link for the recipient to ‘un-scubscribe’ and if they click on that link they should immediately be removed from your email list and you should never send them another email.

7. Having an ‘opt-in’ list is probably your very best defense against being accused of spam. This method will encourage your website visitor to sign up to receive your emails. They are giving you permission to send them emails. In order to get them to sign up to your list you can offer them an incentive such as a free report or a multi part mini-course that they will receive over a period of a week or so. Whatever you offer them to get them to sign up, make sure it has real value to your subscriber. Take a little time and develop a report that has some real value and substance to it.

These are the basics of the law. I’m not an expert or a lawyer so make sure you take a little time and learn all the ins and outs of the CAN SPAM law so that you can make sure your company is in compliance. Don’t let the new laws scare you off from using mass email marketing since it can be a very effective marketing tool for your business.

If you take the time to find out what all the regulations are and then you follow them, you will be in compliance and you will be able to add a lot of customers to your business which will eventually lead to a lot more sales, and that’s what we all want.


Email Campaign Manager Will Keep You On Track

When it comes to finding a good email campaign manager you can either hire an outside firm to oversee your email marketing efforts, or get someone from your company. The option you choose will depend on your budget, your needs, and the desired results…. but mostly your budget.

Which ever method you choose when it comes to having someone manage your campaign, the steps needed to establish an effective campaign will be the same.

Here is a list of some of the things you need to consider when putting together your email marketing campaign:

1. First things first, what do you hope to accomplish with this campaign? What outcomes do you need to achieve in order to consider the campaign a success? This may sound like a dumb question but if you don’t have a clear idea of your ultimate goal than you don’t know the best way to structure your campaign.

For example, is your goal to get more customers into your store or to your website? Or is your goal to provide your existing customers with some sort of customer appreciation perk? Identify the goal of your campaign so that you can structure your email messages accordingly.

2. Carefully consider what you are going to put in the ‘subject’ line. This is a very important element and a good subject line can be the difference between your email being read or being sent to the spam folder. Your subject should be short and to the point but also intriguing and pique your readers curiosity.

When you create your email make sure that the opening is personal. Use the name of the individual you are sending the email to, this can easily be done with certain automated methods.

3. Remember that most people receive dozens of emails a day and don’t have time to read them all. If they open your email that is a big step. In order to get them to read the whole message make sure to keep your email short and sweet. Focus your message on your customer and their needs and wants not on you or your company. In most cases people will only skim the email message so only put in the important points. Don’t make your message too long or your customer will lose interest and stop reading.

4. Don’t get too fancy with font styles and graphics. Remember, there are a lot of different types of computers and all ages of monitors out there and if you get too high tech some of your customers may not be able to read it. Different font styles can also be difficult to read sometimes. Just keep your message short, professional yet friendly, and to the point.

5. And of course, if you have the budget and / or you just don’t have time to do it yourself, you could always hire a professional to organize your email campaigns for you. In many cases this will be the best option since they are experienced and can make sure your messages are written in an effective way to maximize not only your open rate but your desired results as well.

When it comes to setting up an effective email marketing campaign, just remember that there are a few simple things to keep in mind. If you are able to hire a professional email campaign manager than by all means, so do. If not, don’t let that keep you from setting up your own campaign so you can benefit from the enormous potential of email marketing.


Local Email Marketing – Ins And Outs

You will often hear people singing the praises of the internet when it comes to marketing a business. They will talk about the power to reach millions of people from all over the world by using email marketing. With the simple push of a mouse button they can have instant, and free, contact with thousands or millions of potential customers. While this is a great aspect of using the internet for your business building, what happens if you just want to target your local area? How does local email marketing work?

The same concept can work just as well for you even if you have a more localized focus. Email marketing is quite simple to use and even if you’ve never sent an email before you can easily learn a few basics and put this technique to work for you.

Of course, the first thing you will need is a list of customers, or potential customers, names and email addresses to send the emails to. There are a few methods you can use to start building a ‘subscriber’ list.

If you have a website you should incorporate an ‘opt-in’ box on your website. When they sign up to receive your emails they are opting-in to your list, which means they are giving you permission to contact them and protects you from spam complaints. The process can easily be automated by the use of an inexpensive autoresponder service.

Another way you can build your subscriber list is to ask the customers who come into your store to sign up for your email messages. One factor will be common to both scenarios: in order to get them to sign up to receive your emails you have to offer them a reason why. Don’t forget that your customers will be asking ‘What’s in it for me?” That’s why it’s important to let them know that they will benefit by signing up to your list.

Once they’ve opted- in to your list you can send them coupons, early bird sale information, etc. This will create more customer loyalty and make them feel like they’re special and appreciated. Let your customers know what perks they’ll get and that will encourage them to sign up to your email list.

Once you’ve got some people on your list, if you want to send out a group of emails you can either send them yourself manually (all you have to do is put all the email addresses into a group and they will all receive the same message) or you can use a professional service to handle your email marketing, it’s all up to you.

The most important thing to remember is that local email marketing is a very powerful and cost effective way to increase the number of customers you have as well as improve customer loyalty with your existing customers. Don’t overlook this extremely effective method to help you grow your business. In todays competitive business environment you need every advantage you can get.