Marketing: Get Others to Market Your Product or Service for You


0. The coming of the prophet 1. Love 2. Marriage 3. Children 4. Giving 5. Eating and Drinking 6. Work 7. Joy and Sorrow 8. Houses 9. Pets 10. Clothes 11. Buying and Selling 12. Crime and Punishment 13. Laws 14. Freedom 15. Reason and Passion 16. Pain 17. Self-Knowledge 18. Teaching 19. Friendship 20. Talking 21. Time and Space 22. Good and Evil 23. Prayer 24. Pleasure 25. Beauty 26. Religion 27. Death 28. Forms Of Existence 29. Real vs Virtual 30. The Farewell


Small business owners are always looking for low cost ways to market. This article gives a tip that anyone can use to get free marketing exposure for their product or service with very little effort.

Marketing can be expensive and most small business owners don’t have big marketing budgets. So looking for targeted ways
to get free marketing exposure is a great solution. You may have considered public relations as a low cost marketing tactic, but
what if you can’t write, or you don’t have the time to sit down and create a press kit or even write a press release?

Well, there’s an easy way to get publicity that does not even require you to write a press release. Try donating your product or service for an auction or door prize. Very often, associations, groups and charities conduct live or silent auctions at their events. Or they give away door prizes to attendees to encourage attendance. Why not donate your product or service and benefit from the free marketing exposure it can generate.

Typically you will receive promotion during the event, and in the event program. You benefit from the implied endorsement of the group conducting the event, and goodwill associated
with giving away your product or service. You may even be able to write off the cost as a business expense. (Please check with your tax advisor).

And, not only will you receive free exposure, you will also gain a new customer. Who could tell a few friends, who could tell a few friends, who could tell a few friends … you see where this is going. It’s a great way to get free exposure for your products or services and start to generate new customers.

Not sure what groups or charities you should donate your auction item or door prize to?

You will want to choose an organization whose members, and event attendees, closely match your ideal customer. Take a look at your customers and prospects. Then try to find groups and associations who service these types of people.

Perhaps there is a health club in your area that is celebrating a grand opening, or a consumer expo coming to town. Do you target middle-aged women with school-age children? How about hooking up with a school or PTA-sponsored event?
Perhaps your local Little League or Soccer organization is looking for auction items to raise money for its upcoming season.

Do you target corporate professionals in high-stress jobs such as finance, advertising and marketing, or technology? Look for the local chapters of trade associations servicing these industries. They typically hold monthly meetings, plus larger annual events.

It really depends on who your prospects are. Your goal with any marketing activity is to gain exposure among your target audience. So select an organization or group whose members match your clients, and odds are they will be interested in your services and your business will benefit from this highly-targeted marketing exposure.


Why viral marketing is sooo important!

Internet marketing gurus always talk about building your mailing list. Mailing lists are important because it is true that the money is always in the list.

Leverage On Other People’s List

Internet marketing gurus always talk about building your mailing list. Mailing lists are important because it is true that the money is always in the list.

Most of the time, some Internet marketers will beg other marketers (especially those with a bigger list size) to promote their products, do an ad swap or help them to build their own lists in general.

But what if, instead of relying on YOUR OWN LIST, you can LEVERAGE on other people’s list?

You see, in Internet marketing, there is always someone who has a bigger list size than you. These people will always want to sell products.

If you can create products (such as master resell rights or no restriction private label rights products) and give them the rights to sell YOUR products with YOUR ads in it, you will be getting constant advertising for FREE and people are doing it WILLINGLY for you!

After all, when you promote a product to your list, it is still limited in the sense that you can only mail your list once or twice, but having your products being promoted all over the Internet, will take the burden off the lists and give you additional streams of income.

The Power Of Exponential Growth

Many people neglect the power of viral marketing because they have this misconception that it yields very little at the start. They feel that they would rather promote their products by themselves rather than share the product with other resellers.

The same applies with blog posts. (See the chapter on blogs and themes below).

Let’s do a little math.

Would you rather make $100,000 a month or make build a campaign that doubles in revenue starting at $0.01 a day for every next day?

1 à2 à4 à8 à16 à64 à128 à256 à……… MILLIONS!

The power of exponential growth tells us that you will become a millionaire after almost 30 days! (2 to the power of 30!!!)

Do you see the power of viral marketing?

Whether you are getting one new subscriber a day or one sale a day, you will be able to generate lots of traffic just by viral marketing alone!

Now to be realistic, even with the UNLIMITED growth potential on the Internet, there will come a time where there is a saturation point. But it still doesn’t dispute the fact that there are millions of customers (and many resellers) that will market for you and expand your efforts FOR YOU!

It is always a good idea to build several viral marketing channels. That way, even when your viral campaign starts to slow down (due to saturation), you will still be able to leverage on many channels and build your list or your affiliate commissions.

In future articles , i will explore a few tools, both free and paid that will enable you to build several viral campaigns and watch as traffic beats a path to your virtual doorstep!


0. The coming of the prophet 1. Love 2. Marriage 3. Children 4. Giving 5. Eating and Drinking 6. Work 7. Joy and Sorrow 8. Houses 9. Pets 10. Clothes 11. Buying and Selling 12. Crime and Punishment 13. Laws 14. Freedom 15. Reason and Passion 16. Pain 17. Self-Knowledge 18. Teaching 19. Friendship 20. Talking 21. Time and Space 22. Good and Evil 23. Prayer 24. Pleasure 25. Beauty 26. Religion 27. Death 28. Forms Of Existence 29. Real vs Virtual 30. The Farewell